Animal Wellness has been leading the charge and influencing the natural pet movement with original health and lifestyle content since 1999. Read cover to cover and scrolled through online by the “Whole Foods” crowd providing highly engaged consumers, retailers and pet industry professionals everything they need to know to make the best choices for their animal companions and clients.
Equine Wellness is recognized as the premiere publication to help educate a dramatically changing equine market. As the first and only innovative equine health magazine, Equine Wellness provides horse lovers with trustworthy information on health and horsemanship. Over the years, Equine Wellness has been changing the way horse owners and veterinarians have been treating equine health and overall care by focusing on the new and innovative options available.
IVC Journal has championed for absolute best methods for pet wellness. We are laser focused on the most important innovations, methodologies and veterinary practice education possible. Our fundamental philosophy is to provide a platform for learning that does not judge or preach, but addresses education with an open minded, logical and unbiased approach. This uniquely innovative, inclusive style of sharing and learning respects scientific and evidence-based studies, with an end to providing the best possible care for each individual animal.
| 100% | Own Dogs |
| 85% | Own Cats |
| 92% | Female Readers |
| $125 K | Family Median Income |
| 75% | College Grads |
| 82% | Home Owners |
| 100% | Purchase Natural Products |
| 93% | USA, 5% Canada, 2% Other |
| 30,000 | |
| Digital | 200,000 |
| Frequency | Spring, Summer, Fall, Winter |
| 300,000 | eNewsletters & Email |
Consumers, Para-professionals, Retailers, Vets, Manufacturers, and Distributors
| 475,000 | Facebook Followers |
100% Targeted…No clickbait
| 150,000 | Monthly Unique Visitors |
| 3:10 | Avg. Time on Page |
| 92% | Own Horses |
| 4 | Avg. Horses Owned |
| 94% | Female Readers |
| $159 K | Family Median Income |
| 84% | College Grads |
| 92% | Home Owners |
| 78% | Have 5+ Acres |
| 52% | Western Pleasure |
| 35% | Dressage/Hunter Jumper |
| 100% | Purchase Natural Products |
| 84% | Self Care for Horses |
| 95% | USA, 4% Canada, 1% Other |
| 60,000 | eNewsletters & Email |
Horse & Ranch Owners, Trainer
| 32,000 | Facebook Followers |
100% Targeted…No clickbait
| 450,000 | Annual Unique Visitors |
| 3:04 | Avg. Time on Page |
| 92% | Small Animal Practices |
| 8% | Mixed Equine & Small Animal Practices |
| 2 | Avg. Vets Per Practice |
| 3% | Holistic |
| 50% | Integrative |
| 40% | Traditional Open Minded |
| 7% | Traditional Science Minded |
| 97% | USA, 3% Canada |
| 50,000 | eNewsletters & Email |
Vets, Vet Techs, Practice Managers & Owners
| 5,000 | Facebook Followers |
100% Targeted…No clickbait
| 635,000 | Annual Unique Visitors |
| 3:38 | Avg. Time on Page |
When it comes to digital marketing, our philosophy is: Attract, educate, direct and sell!
RMG has been the leading multimedia content publisher and marketing agency specializing in the natural pet, equine and veterinary market for over 24 years. Reach your desired target audience with tactical control over brand messaging, campaign timing, and budget.
| Health Feature: | Top endocrine diseases in dogs and cats |
| Nutrition Feature: | Healthy holiday foods and treats for dogs and cats |
| Training Feature: | How to train your dog to stop chewing furniture and other household items |
| Lifestyle Feature: | Growing trends in pet tech |
| Health Feature: | Preventing cancer in dogs and cats – genetics, vaccines, diet, supplements, etc. |
| Nutrition Feature: | Foods and recipes for animals with allergies |
| Training Feature: | Why positive reinforcement is better than aversive training |
| Lifestyle Feature: | How to protect yourself and your animal from fleas, ticks and mosquitoes |
| Health Feature: | Rehabilitation today – how far canine rehab has advanced |
| Nutrition Feature: | Foods that help ease stress and anxiety |
| Training Feature: | Zen crate training – how to train your dog to be calm and comfortable in his crate |
| Lifestyle Feature: | Safe summer activities for dogs |
| Health Feature: | An integrative approach to chronic diarrhea in dogs |
| Nutrition Feature: | What to know about grains in pet foods |
| Training Feature: | Why use a harness instead of a collar? |
| Lifestyle Feature: | 5 most popular canine sports |
Be at the top of the list to be found by pet owners or veterinary professionals that want the best for their fur babies and clients. Your customized educational content repository will be linked to the topic that best categorizes your brand or your featured ad.
Now you can reign supreme by leveraging top quality content that pet owners, pet industry professionals and veterinarians love. Our extensive list of over 2,500 evergreen articles / blogs covering a wide range of health and wellness topics is now available for sponsorship to leverage your brands awareness and positioning. All content is SEO’d, searchable by multiple key words or topics and are linked to your website or buy page.
Included with each article sponsored:
Your brand and products will be featured in a custom Email Marketing Campaign utilizing our email databases of over 300,000 highly motivated pet owners, 50,000 veterinary professionals, and 60,000 equine enthusiasts. We will work with you to develop campaigns that drive awareness, motivate a sale or work to capture opinion. Emails will not only have compelling imagery and copy but will also incorporate ways to evoke responses to capture metrics and link back your website.
Redstone will write a customized blog post (up to 500 words) about your company, product or service including topics to support the brand and communicate its story, or support its market position and posted on the Animal Wellness, IVC Journal, Equine Wellness websites. Additionally each blog post comes with a linked side and bottom ad, and is shared through our newsletter and social media.
Our e-newsletters are weekly outbound email communications sent to inform our audiences about the latest news, tips, updates about products, company/industry news, promotions, and more. Each e-newsletter consists of a number of articles, the top article is called the Lead Article and all that follow are Listed Articles.
1. LEAD ARTICLE
Leading article featured within the e-newsletter, highlighted within the main subject line and given a large header image that may feature client information when it becomes a “Sponsored” article.
2. LISTED ARTICLE
We have 4 articles that are listed below, mentioned within the pre-header text and given a smaller lifestyle-based image.
3. E-NEWSLETTER BANNER AD PLACEMENTS
News and promotions are what make the e-newsletter so exciting for our readers! Feature your product, news item or promotion within one of our strategic banner placements. Includes a direct link to your desired URL and effective ALT tags for Gmail and Yahoo! optimization and accessibility.
This contest generates an opt-in client database using robust and interactive lead-generation techniques. After the contest, you’ll receive the list of entrants for re-targeting purposes. This service requires a minimum 6-month commitment and includes the following marketing deliverables:
Users today spend less than three seconds on a page before deciding whether or not they want to stay. That’s why a well-designed and user-friendly website is key to retaining potential and recurring consumers. Websites should effectively communicate your brand message and image while focusing on the best user experience possible. We work with a qualified team to create engaging and effective websites that boost your overall visibility and sales.
Instead of trade shows costing you additional tens of thousands of dollars and creating a time consuming and labor-intensive proposition, RMG will develop and manage the perfect solution…R.A.C.E. Approved C.E. accredited webinars!
Webinars will be aimed at getting your products and educational content directly in front of your audience, enticing them to purchase your products directly. It also allows them to ask any questions they may have before making their purchase via a live Q&A session. Webinars will be promoted and presented on a specific date just like a trade show and then hosted online for free On-Demand viewing.
Tim Hockley
Group Publisher & CEO
Our sales reps are waiting to put you in touch with our designers and marketing specialists to help achieve your goals. Request a quote and discover the power of Redstone Media Group today!
Social Media
Supercharge your online presence and connect with your target audience through our social media management service. Our social media management service includes: