Dogs with behavior issues often wind up in shelters. Heather’s Heroes tackles the issue head-on by offering training tools designed to make dogs “more adoptable” and keep them out of shelters. Since most pet parents lack knowledge about training tools and/or perceive them negatively, Heather’s Heroes partnered with RMG to get the message out.
RMG swooped in with a multi-media campaign to let dog parents know that issues such as pulling or aggressive and anxious behaviour are not a lost cause. The campaign educated about the benefits of training leashes for the short-term, so that a dog’s quality of life could be improved long-term. It also focused on the improved human-dog bond connection as a result of using the leash.
RMG pointed dog parents to the Heather Heroes Learning Portal, designed to help users get the absolute most out of these training tools