Digital Content Specifications

FACEBOOK

An image sized 1200 x 628px or 1080 x 1080px. I also encourage the use of video or infographics. If you want to use a video, please send a file for download, not a YouTube Link. Sharing blogs are also very effective and highly recommended.

25-50 words of copy on how your product or service can solve a common pet problem. This should be educational in nature, not a sales pitch. Direct sales pitches with no education information will not be approved for posting.

A link to your website or a particular page on your website you wish to drive people to.

INSTAGRAM

A lifestyle image sized 1080 x 1080px.

25-50 words of copy on how your product or service can solve a common pet problem. This should be educational in nature, not a sales pitch. Direct sales pitches with no education information will not be approved for posting.

A link to your website or a particular page on your website you wish to drive people to. This can be added to our bio.

ARTICLE SPONSORSHIP

2 banners, one sized 324 x 800 and the other sized 696 x 370. Each should have an eye catching image, short amount of copy, a strong call to action and a link to direct people to.

A topic you would like sponsor that relates to the product or service you are advertising.

SUPPLYING CONTENT?
(Available only if outlined in your advertising contract.)

A non-biased education article that is 500 words maximum with a high-res lifestyle image sized 900 x 600.

2 banners, one sized 324 x 800 and the other sized 800 x 425. Each should have an eye catching image, short amount of copy, a strong call to action and a link to direct people to.

An author bio between 40-70 words long.

*Submit article a minimum of 30 days before the date*

NEWSLETTER AD

An image sized 1050px x 1281px. It should be eye catching, a strong call to action and a link to direct people to.

E-BLASTS

1. All images must be a minimum of 640px wide at 72-300dpi resolution or greater. Multiple images will be accepted however we cannot guarantee that all images will be featured in the E-Blast. *Use a very compelling image that captures attention!

2. Provide all of your edited advertising copy, preferred headlines, and subject line text. IMPORTANT! Keep your copy as short as possible. Punchy, Motivational and addressing an Issue/Problem with a product solution that fits works best.

3. Include all website links you would like to use for the E-Blast such as a link to a specific product on your website. We can link both images and text to whichever link you would like.

4. The best response comes from offers such as a ‘Free Sample’ or a special discounted rate such as 50% off a specific product.

5. Submit your materials to us by the Material Deadline date which is found on your E-Blast schedule.

6. All E-Blasts will be sent to you in draft format for approval prior to the send date. If you require changes, please send all of your changes within 24hrs. We provide a maximum of 2 changes per E-Blast.

7. E-Blasts are designed to encourage traffic to your website. Please make sure that your website facilitates fulfilling the offer and/or making the sale and that all links are working.

8. IMPORTANT! Ensure your website or landing page is designed to be mobile optimized.

Disclaimer

Redstone Media Group is not responsible for poor metrics for marketing content created by clients or content that goes against the suggestions of Redstone representatives, designers, and digital marketing specialists. Redstone Media Group recommends all clients enter into consultation with our team to craft the content of the digital output or allow the team to design output for the client review based on provided materials and goals. As with any marketing campaign in a large and busy context, Redstone Media Group makes no guarantee of a specific level of sales.

Questions?

Contact one of our Digital Marketing Specialists for assistance.