As a new brand, Yummy Combs needed assistance to educate the North American market about its unique product. Up to this point, messaging about this unique functional nutritional/dental treat was confusing, and the company was unsure how to reach and engage a new audience.
To make Yummy Combs stand out in an extremely saturated “treats” market, RMG developed a robust marketing plan that featured the unique “all-in-one” aspects of the product. Making use of numerous marketing elements and tactics, RMG crafted an authentic brand story and brand identity for Yummy Combs. The brand identity was built up through various media such as video, editorials, PR releases, print ads, blogs and social media campaigns.
RMG effectively communicated to customers that Yummy Combs is the most complete and functional/dental dog treat on the market.
The marketing campaign for Yummy Combs has been very effective, generating brand exposure to over 3 million people in the North American market.
