Whether as the owner of a company or as a Sales Manager, undoubtedly, one of your primary objectives month by month is to increase sales.
If your product is in the Pet Industry, you know that it is a huge market and that it requires a lot of knowledge and creativity to be successful. Fortunately for you at Redstone Media Group, we have both. As a Marketing Agency focused 100% on the Pet Industry, we have more than 23 years of experience and are experts in developing campaigns to help companies drive their brands’ uniqueness and help to increase their sales.
Through all these years of experience in the Pet Industry, we have accumulated valuable knowledge to save you time and money, and we have decided to share some advice with you.
1. Analyze your Buyer Journey
Identify all the steps your customer follows to make a purchase and check that they are working correctly.
For example, a webpage that takes time to load, a wrong product description, or a graphic design that does not look professional could cause not being able to increase your sales.
If you identify in which step people are staying on, you can act on a solution, and that blocker will be removed.
2. Sell without selling
Don’t ask people to buy from you. There are millions of brands asking for it every day. Instead, show them all the problems they are having and how your product can solve them. Attract them with topics of their interest that are related to your product. Make them fall in love with your product, and they will buy on their own, without the need for you to push them.
3. Try different channels
Maybe your marketing channel is not the right one. Identify where your audience is and test those channels. For example, you may be spending too much effort on email marketing when your open rates indicate that people are not interested in receiving emails. Perhaps your audience spends more time watching YouTube videos, and moving your efforts to that channel could generate better results.
Examples of marketing channels:
- TikTok
- Retail
- E-commerce
- Sales team
- Affiliates
4. Turn to the experts to increase your sales
Affiliating with agencies or content creators that already have a fan base can help you increase your sales. These types of audiences are usually better segmented and have a higher engagement and conversion rate.
At Redstone Media Group, we have several channels of this type that contain high-value organic audiences that are meticulously cared for and segmented. So if your product is in the pet industry, come to us. We have a great team that is highly trained and ready to help you increase your sales.