If you have a business, you have surely heard many times about marketing strategy, but perhaps you do not understand much about it or do not know where to start.
At Redstone Media Group, we are dedicated to developing marketing strategies for the pet industry. With more than 23 years of experience in the field, we can proudly say that we are one of The Best Marketing Agencies in the Pet Industry.
Having said that, we want to help you by telling you how to develop a good marketing strategy.
1.- Know the Industry
It is essential to identify the market in which you are developing. Start by finding out who the top companies in the industry are and what they are doing to market themselves.
In addition to giving you an idea of where you are currently standing, this research will help you understand how the audience behaves.
Check their web pages, social networks, and comments they receive. All this will help you prepare better.
Tip: Check the issues that customers complain about the most and see if your product has a solution for it, if so. Give more promotion to that product or feature.
2.- Define your goals
What are you looking to get with this campaign?
Awareness: this is your objective if you just want people to know that your brand exists or you are only looking for exposure, which could literally translate into people seeing you.
Engagement: You want people to be engaged with your brand: sign up for your newsletter, follow you on social media, or interact with your posts.
Sales: What you want is to sell. You don’t care about likes or followers. You are looking for direct sales on your website.
Tip: Do not make a campaign of likes when what you want are sales. Instead, directly design a sales campaign and consider it your key metric.
3.- Define Your Buyer Persona
Your Buyer Persona is a profile that you create based on your target audience or target market. You must be clear about who you are talking to.
Today, people are exposed to millions of ads every day. If you want your campaigns to stand out, you must make your brand engage that person.
To reach this goal, you must at least be clear about demographic characteristics such as age range, geographic location, and gender, if applicable. Also, define some psychographic characteristics like interests, hobbies, likes and dislikes, needs and last but not least: Pain points; Those problems that they may be having and that your product could solve somehow.
It may seem absurd or laborious, but knowing your audience at that level of detail will help you build a more accurate message with a greater chance of converting to a sale.
Tip: Your audience can include more than one Buyer Persona, and you can develop as many as you think necessary.
4.- Distribution channels
Define which channels you must distribute your message.
These can be:
- paid campaigns on social networks: Facebook, Instagram, TikTok, LinkedIn, and Twitter.
- Paid campaigns on Google.
- Magazines, etc.
Selecting a channel is linked to your budget and content creation capacity.
Once you have defined the previous points, it will be easier to create a strategy for your marketing campaign. Then, drive your campaign to your potential clients’ needs and pain points, and you will see how your results improve.
If you have questions or don’t have the right resources, Redstone Media Group will be happy to work with you and help you take your brand to the next level with our complete in-house staff of industry professionals. Here, you can learn about all our services as a marketing agency in the Pet Industry.